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It sounds so simple: creating a retail environment that provides an ideal backdrop for sales. Nonetheless, setting up a well-functioning buying environment is not as easy as it may sound.
Where should each category and product be placed? How many products are optimal? What lighting should be used? What sales copywriting is compelling? These are just a few of the many questions that our behavioral consultants ponder on when optimizing a store.
CORPUS is an educational attraction in the Netherlands where visitors can embark on an impressive journey through the human body. The organization felt that shopping is primarily a psychological affair, and should therefore call upon psychologists to optimize their brand new store.
Unravel Behavior prepared itself for a ‘Journey through the human body’, with the consumer brain as it’s ultimate destination.
‘The change in revenue can be considered as spectacular’ ”
Unravel Behavior makes your marketing more effective!
Unravel Behavior brings the power of behavioral science to business and society.
Through the use of proven techniques from psychology, we make your marketing strategies even more effective resulting in promising sales results.