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After studying International Hotel Management, Elles was mainly interested in marketing. But she always found it slightly frustrating that marketing is sometimes so difficult to measure. How do you know if an ad actually causes people to buy a product? What exactly is the value of a good brand? She first came into contact with neuromarketing during her master's degree in Business Communication and Digital Media at Tilburg University. Resulting in a second Master's degree in Marketing Management at Erasmus University.
Learning about neuromarketing and consumer behavior was of course fun, but taking a look in practice was also part of it. And so she did an internship at Unravel last summer. She liked it so much that she now combines her two passions with us: Marketing and Research.