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The result of the A/B tests
The results were staggering. The removal of the price led to an increase in conversion of 14%, with a certainty of 89%. Therefore, our hypothesis was confirmed: by focusing less on the price of the products conversion rates can be increased. Which counts also for B2B customers.
By providing a business case, which showed how much more revenue CoolSafety would earn by implementing this single test, the adjustments were immediately implemented. Another fun fact: CoolSafety currently works on a new platform called STARXX.nl in which all recommendations from our year-long collaboration are taken into account.
This test is just one of the many examples that illustrate the potential of psychology to make a serious difference for B2B ecommerce. There were many more interesting cases from which we learned a lot about CoolSafety’s target consumers. Such long-lasting collaborations result in accumulating knowledge of what makes your webshop visitor tick and click. Therefore we can optimize the webshop more efficiently along the way. So on to the next 35 tests!
Unravel Behavior brings the power of behavioral science to business and society.
With A/B testing and the use of evidence-based techniques from psychology, we make your marketing strategies even more effective resulting in promising sales results.