SwitchCase - What They Stand For
SwitchCase is a startup that specializes in luggage rental. The company focuses on people with limited storage space. On average, suitcases are not used for about 50 weeks of the year, taking up unnecessary space for most of the year.
To solve this problem, SwitchCase offers high-quality and sustainable Samsonite suitcases for rent. Their mission is to make travel more sustainable and easier.
To effectively convey the concept of SwitchCase to consumers, it's essential that the website is well-executed. Therefore, we were tasked with optimizing SwitchCase's online rental experience and using psychological insights. After a thorough inspection of the current website, we provided SwitchCase with scientifically grounded advice on small website adjustments that could optimize the rental process. From previous experience, we know that even small (visual) changes can often make significant differences.
Getting to Work
The process we followed to enhance the SwitchCase website consisted of several steps.
Firstly, our team of behavioral psychologists analyzed the entire website, from the homepage to the checkout, paying attention to both more noticeable aspects and small details that can have a significant impact on conversion rates.
After this observational phase, we brainstormed about our findings and selected the recommendations that would have the greatest impact for SwitchCase.
Next, we outlined recommendations for optimizing the rental process, basing our findings on scientific research and knowledge gained from numerous A/B tests we've conducted in the past.
The Result: Concrete Recommendations
One of the improvements we recommended was to redesign the checkout form based on psychological insights.
Additionally, we recommended adding various buttons based on the commitment principle – the principle that people like to be committed to things they have said or done before. We experience an unconscious urge to complete processes we've started, and it doesn't feel comfortable to stop a task we've already put effort into. The text we recommended for the buttons was based on fMRI research. This way, we know that using concrete and active language triggers more brain activation.
Finally, we compiled all recommendations into a presentation for SwitchCase, explaining each adjustment and providing psychological reasoning for each recommendation. Each adjustment was visually supported to give SwitchCase an idea of what it could look like.
Are you planning to travel and considering renting a suitcase or bag? Make sure to check out the SwitchCase website.
If you want to learn more about website optimization, behavior influence, or neuromarketing, we recommend taking a look at our other cases and engaging webinars. These offer valuable insights and serve as sources of inspiration.