In 2 paragraphs
Tom pulled out of the Texel clay after 18 years and landed on the hard – but welcoming – Utrecht paving stones. While studying psychology, he quickly developed an interest in the marriage between behavioral science and marketing.
As a second-year student, he set up a company specializing in psychological copywriting. A few years later, together with Tim Zuidgeest, he took the step to the human brain in the form of Unravel Research. Today Tom is ultimately responsible for the investigations here. He ensures that every marketing issue is approached with an appropriate technique and research design.